19S Exploring Antecedents and Outcomes of Renting Over Buying (Rob) Preferences For Home Appliances and Furniture Products
This study proposes a theoretical framework to understand consumers’ choices for renting over buying (‘RoB’) behavior and its consequences. More specifically, we investigate the role of materialism, variety seeking, frugality and brand-extended self-construal in explaining preferences for ‘RoB’. Moreover, we explore how ‘RoB’ subsequently affects brand attachment and brand loyalty.
Danni Zhao-Meunier, Benjamin G. Voyer, and Julien Schmitt (2019) ,"19S Exploring Antecedents and Outcomes of Renting Over Buying (Rob) Preferences For Home Appliances and Furniture Products", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 1004-1004.
Danni Zhao-Meunier, ESCP Europe, France
Benjamin G. Voyer, ESCP Europe, France
Julien Schmitt, ESCP Europe, France
NA - Advances in Consumer Research Volume 47 | 2019
G3. Warm or Cold? The Effect of Color Temperature of Logo on Evaluation of For-Profits and Nonprofits
Eunmi Jeon, Sungkyunkwan University
Myungwoo Nam, Sungkyunkwan University
O12. When do People Waste Time? Testing a Mechanism for Parkinson’s Law.
Holly S Howe, Duke University, USA
Tanya Chartrand, Duke University, USA
‘Family Tech-Support’: Consequences for Family Assemblages and Non-Purchase Decision Technology Adoption
Pao Franco, University of Melbourne, Australia