19S Exploring Antecedents and Outcomes of Renting Over Buying (Rob) Preferences For Home Appliances and Furniture Products

This study proposes a theoretical framework to understand consumers’ choices for renting over buying (‘RoB’) behavior and its consequences. More specifically, we investigate the role of materialism, variety seeking, frugality and brand-extended self-construal in explaining preferences for ‘RoB’. Moreover, we explore how ‘RoB’ subsequently affects brand attachment and brand loyalty.



Citation:

Danni Zhao-Meunier, Benjamin G. Voyer, and Julien Schmitt (2019) ,"19S Exploring Antecedents and Outcomes of Renting Over Buying (Rob) Preferences For Home Appliances and Furniture Products", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 1004-1004.

Authors

Danni Zhao-Meunier, ESCP Europe, France
Benjamin G. Voyer, ESCP Europe, France
Julien Schmitt, ESCP Europe, France



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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