Multitasking in Online Studies
Do online research participants complete studies as continuous tasks, or do they interrupt research studies with other online activities? This research examines the measurement, prevalence, impact, and solutions for online-participant multitasking, showing that multitasking can be observed unobtrusively, is common, significantly affects data quality, and is difficult to control.
Neil Brigden (2019) ,"Multitasking in Online Studies", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 741-742.
Neil Brigden, University of Calgary, Canada
NA - Advances in Consumer Research Volume 47 | 2019
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