6A Poor But Grateful: an Investigation of Low-Income Consumers Coping With Poverty

This research contributes to the existing literature on transformative consumer research by identifying mechanisms that affect low-income consumers’ perception of poverty and provide mechanisms to low-income consumers to cope with consumption restrictions. Our framework points strategies focusing on religion and social capital to cope with the constraints of consumer culture.


Gul Yucel and Duygu Akdevelioglu (2019) ,"6A Poor But Grateful: an Investigation of Low-Income Consumers Coping With Poverty", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 1002-1002.


Gul Yucel, Bilkent University, Turkey
Duygu Akdevelioglu, Rochester Institute of Technology, USA


NA - Advances in Consumer Research Volume 47 | 2019

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