6A Poor But Grateful: an Investigation of Low-Income Consumers Coping With Poverty
This research contributes to the existing literature on transformative consumer research by identifying mechanisms that affect low-income consumers’ perception of poverty and provide mechanisms to low-income consumers to cope with consumption restrictions. Our framework points strategies focusing on religion and social capital to cope with the constraints of consumer culture.
Gul Yucel and Duygu Akdevelioglu (2019) ,"6A Poor But Grateful: an Investigation of Low-Income Consumers Coping With Poverty", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 1002-1002.
Gul Yucel, Bilkent University, Turkey
Duygu Akdevelioglu, Rochester Institute of Technology, USA
NA - Advances in Consumer Research Volume 47 | 2019
How Employees Relate to Their Brand Online: A Critical Visual Analysis of Hollister
Stephanie Kogler, University of Innsbruck, Austria
B8. Factors Influencing Collaborative Consumption Usage in the US market: An Exploratory Study
Pia Annette Albinsson, Appalachian State University
B. Yasanthi Perera, Brock University, Canada
Bidisha Burman, University of Mary Washington
Lubna Nafees, Appalachian State University
J13. The Good and Bad of a Delayed Indulgence: Effects on Self-Perceptions and Purchase Satisfaction
Argiro Kliamenakis, Concordia University, Canada
Kamila Sobol, Concordia University, Canada