6A Poor But Grateful: an Investigation of Low-Income Consumers Coping With Poverty

This research contributes to the existing literature on transformative consumer research by identifying mechanisms that affect low-income consumers’ perception of poverty and provide mechanisms to low-income consumers to cope with consumption restrictions. Our framework points strategies focusing on religion and social capital to cope with the constraints of consumer culture.

Citation:

Gul Yucel and Duygu Akdevelioglu (2019) ,"6A Poor But Grateful: an Investigation of Low-Income Consumers Coping With Poverty", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 1002-1002.