5L Nutrient Demand and New Product Introduction: the Case of Greek Yogurt

Empirically identifying changes in attribute preference in revealed-preference data is challenging, simply because nutrient-attributes do not change much over time. We exploit the introduction of Greek yogurt to cleanly identify how changes in nutrient-attribute composition changed intra-category substitution patterns and how new-product introductions can shape aggregate nutrient consumption profiles.


Yi Xie and Richards Timothy (2019) ,"5L Nutrient Demand and New Product Introduction: the Case of Greek Yogurt", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 999-999.


Yi Xie, Xiamen University, China
Richards Timothy, Arizona State University, USA


NA - Advances in Consumer Research Volume 47 | 2019

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