5L Nutrient Demand and New Product Introduction: the Case of Greek Yogurt
Empirically identifying changes in attribute preference in revealed-preference data is challenging, simply because nutrient-attributes do not change much over time. We exploit the introduction of Greek yogurt to cleanly identify how changes in nutrient-attribute composition changed intra-category substitution patterns and how new-product introductions can shape aggregate nutrient consumption profiles.
Yi Xie and Richards Timothy (2019) ,"5L Nutrient Demand and New Product Introduction: the Case of Greek Yogurt", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 999-999.
Yi Xie, Xiamen University, China
Richards Timothy, Arizona State University, USA
NA - Advances in Consumer Research Volume 47 | 2019
Non-normative influence of self-decided prices on product-related inferences
Sudipta Mukherjee, Virginia Tech, USA
Mario Pandelaere, Virginia Tech, USA
Why Do People Who Have More Enjoy Horror More?
Haiyang Yang, Johns Hopkins University
Kuangjie Zhang, Nanyang Technological University, Singapore
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Melis Ceylan, Koc University, Turkey
Ezgi Akpinar, Koc University, Turkey
Selin Atalay, Frankfurt School of Finance and Management, Germany