Decisions to Reject Lead to Loss-Insensitivity
The current research argues that in decisions requiring tradeoffs between losses on some attribute and gains on another, greater experienced loss aversion can lead to riskier choices and general loss-insensitivity when the decision is framed as a choice to reject rather than a choice to accept.
Citation:
Alexander DePaoli (2019) ,"Decisions to Reject Lead to Loss-Insensitivity", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 531-533.
Authors
Alexander DePaoli, Northeastern University, USA
Volume
NA - Advances in Consumer Research Volume 47 | 2019
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