The Best of Friends, the Worst of Friends: the Divergent Effects of Seeking the Best on In-Group Identification and Bias

We find that a goal of attaining the best, or maximizing, moderates the robust positive relationship between in-group identification and positive bias toward traits and tastes associated with in-group members, as maximizers’ desire to best members enhances in-group identification while simultaneously attenuating and even reversing positive in-group bias.



Citation:

Nicholas J. Olson (2019) ,"The Best of Friends, the Worst of Friends: the Divergent Effects of Seeking the Best on In-Group Identification and Bias", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 794-795.

Authors

Nicholas J. Olson, Texas A&M University, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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