The Best of Friends, the Worst of Friends: the Divergent Effects of Seeking the Best on In-Group Identification and Bias
We find that a goal of attaining the best, or maximizing, moderates the robust positive relationship between in-group identification and positive bias toward traits and tastes associated with in-group members, as maximizers’ desire to best members enhances in-group identification while simultaneously attenuating and even reversing positive in-group bias.
Nicholas J. Olson (2019) ,"The Best of Friends, the Worst of Friends: the Divergent Effects of Seeking the Best on In-Group Identification and Bias", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 794-795.
Nicholas J. Olson, Texas A&M University, USA
NA - Advances in Consumer Research Volume 47 | 2019
J8. Exchange with The Rich, Concern with The Poor: The Effects of Social Class on Consumer Response to Brand Relationship
Bing Han, Shanghai Jiao Tong University
Liangyan Wang, Shanghai Jiao Tong University
Beyond Subjectivity: Competing Governance Regimes and the Socio-Material Construction of Rational Consumer Action
Lena Pellandini-Simanyi, Università della Svizzera Italiana
C11. More of a Bad Thing: How Consumers Ignore Pollutant Levels in Healthiness Assessment
Aner Tal, Ono Academic College (OAC)
Yaniv Gvili, Ono Academic College (OAC)
Moty Amar, Ono Academic College (OAC)