7J How Insecure Narcissists Become Cultural Omnivores: Consuming Highbrow Culture For Status Seeking and Lowbrow Culture For Integrity Signaling

The current research examines how individual personality traits affect cultural consumption. Through two studies, we demonstrate that narcissists with a sense of insecurity—i.e., low self-esteem or low self-perceived authenticity tend to become cultural omnivores preferring both highbrow and lowbrow culture.



Citation:

Hanna Shin and Nara Youn (2019) ,"7J How Insecure Narcissists Become Cultural Omnivores: Consuming Highbrow Culture For Status Seeking and Lowbrow Culture For Integrity Signaling", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 990-990.

Authors

Hanna Shin, Hongik University, South Korea
Nara Youn, Hongik University, South Korea



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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