9C Title: Time As Money Or Money As Time? Temporal Evaluation of Income Increases Monetary Donations
In two studies we show that while seeing time in terms of money will decrease willingness to donate time, seeing money in terms of time will increase willingness to donate money. Results are seen both in opinions towards donating as a whole and likelihood to donate a specific amount.
Citation:
David Falco, Selin A. Malkoc, and Grant Edward Donnelly (2019) ,"9C Title: Time As Money Or Money As Time? Temporal Evaluation of Income Increases Monetary Donations", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 968-968.
Authors
David Falco, Ohio State University, USA
Selin A. Malkoc, Ohio State University, USA
Grant Edward Donnelly, Ohio State University, USA
Volume
NA - Advances in Consumer Research Volume 47 | 2019
Share Proceeding
Featured papers
See MoreFeatured
The "Healthy=Lighter" Heuristic
Nico Heuvinck, IESEG School of Management
Yi Li, Macquarie University
Mario Pandelaere, Virginia Tech, USA
Featured
Gaze Reflects Loss Aversion
Feng Sheng, University of Pennsylvania, USA
Arjun Ramakrishnan, University of Pennsylvania, USA
Darsol Seok, University of Pennsylvania, USA
Puti Cen, University of Pennsylvania, USA
Michael Platt, University of Pennsylvania, USA
Featured
When Negative Observations Broaden Generalization of Product Attributes to Novel Products
Rui Chen, Tarleton State University
Marcus Cunha Jr., University of Georgia, USA