9C Title: Time As Money Or Money As Time? Temporal Evaluation of Income Increases Monetary Donations

In two studies we show that while seeing time in terms of money will decrease willingness to donate time, seeing money in terms of time will increase willingness to donate money. Results are seen both in opinions towards donating as a whole and likelihood to donate a specific amount.



Citation:

David Falco, Selin A. Malkoc, and Grant Edward Donnelly (2019) ,"9C Title: Time As Money Or Money As Time? Temporal Evaluation of Income Increases Monetary Donations", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 968-968.

Authors

David Falco, Ohio State University, USA
Selin A. Malkoc, Ohio State University, USA
Grant Edward Donnelly, Ohio State University, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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