9C Title: Time As Money Or Money As Time? Temporal Evaluation of Income Increases Monetary Donations

In two studies we show that while seeing time in terms of money will decrease willingness to donate time, seeing money in terms of time will increase willingness to donate money. Results are seen both in opinions towards donating as a whole and likelihood to donate a specific amount.



Citation:

David Falco, Selin A. Malkoc, and Grant Edward Donnelly (2019) ,"9C Title: Time As Money Or Money As Time? Temporal Evaluation of Income Increases Monetary Donations", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 968-968.

Authors

David Falco, Ohio State University, USA
Selin A. Malkoc, Ohio State University, USA
Grant Edward Donnelly, Ohio State University, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



Share Proceeding

Featured papers

See More

Featured

The "Healthy=Lighter" Heuristic

Nico Heuvinck, IESEG School of Management
Yi Li, Macquarie University
Mario Pandelaere, Virginia Tech, USA

Read More

Featured

Gaze Reflects Loss Aversion

Feng Sheng, University of Pennsylvania, USA
Arjun Ramakrishnan, University of Pennsylvania, USA
Darsol Seok, University of Pennsylvania, USA
Puti Cen, University of Pennsylvania, USA
Michael Platt, University of Pennsylvania, USA

Read More

Featured

When Negative Observations Broaden Generalization of Product Attributes to Novel Products

Rui Chen, Tarleton State University
Marcus Cunha Jr., University of Georgia, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.