Healing By Design: Visual Marketing in Hospitals Modulates Attention and Improves the Healthcare Consumer Experience
We study the effects of visual marketing and design on the healthcare consumer experience. Specifically, in comparison to control hospitals, we find that images of “person-centered care” environments attract more visual attention to foreground elements, evoke more familiar descriptions, increase sentiment, and are perceived as more calming and less stressful.
Citation:
Samuel B Barnett and Susan B Frampton (2019) ,"Healing By Design: Visual Marketing in Hospitals Modulates Attention and Improves the Healthcare Consumer Experience", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 359-362.
Authors
Samuel B Barnett, Northwestern University, USA
Susan B Frampton, Planetree International
Volume
NA - Advances in Consumer Research Volume 47 | 2019
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