1I Seeing the Unseen: the Role of Distrust in Considering Missing Information

Digital advertisements have taken the world by storm. However, with consumers increasingly limited attention-span towards advertisements, the amount of information provided by advertisements has decreased significantly. This research wishes to understand how the effects of having a distrust mindset on limited information impacts product judgements.


Donald Ryan Gaffney, Emma Neybert, Frank R. Kardes, and Robert Wyer Jr. (2019) ,"1I Seeing the Unseen: the Role of Distrust in Considering Missing Information", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 969-969.


Donald Ryan Gaffney, University of Cincinnati, USA
Emma Neybert, University of Cincinnati, USA
Frank R. Kardes, University of Cincinnati, USA
Robert Wyer Jr., University of Cincinnati, USA


NA - Advances in Consumer Research Volume 47 | 2019

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