How Religiosity Shapes Coupon Usage

While religion is an integral part of life for many Americans, our understanding of its impact on daily spending decisions is limited. With a focus on coupon usage, the present research addresses this gap by examining whether and why religious beliefs can influence actions in secular domains.



Citation:

William Ding and David Sprott (2019) ,"How Religiosity Shapes Coupon Usage", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 538-538.

Authors

William Ding, Washington State University, USA
David Sprott, University of Wyoming, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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