Modelling Memory-Based Decision Making

We asked participants to list all items that came to their minds in a variety of everyday choice settings. We used techniques from machine learning and data science to predict the items listed by participants, and, in six preregistered experiments, found robust context effects and semantic clustering effects.



Citation:

Ada Aka and Sudeep Bhatia (2019) ,"Modelling Memory-Based Decision Making", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 347-351.

Authors

Ada Aka, University of Pennsylvania, USA
Sudeep Bhatia, University of Pennsylvania, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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