No Pain No Gain: Lose-Now-Gain-Later Intertemporal Choice Questions Better Predict Self-Care Behaviors
Discounting research assumes that all intertemporal choices involve the psychological construct impatience. Do they? Participants made normatively-equivalent gain, loss, or mixed—gain-now-lose-later or lose-now-gain-later—intertemporal choices. Mixed choices yielded discount rates between gains and losses. Importantly, real-world behaviors with short-term costs and long-term benefits are best predicted by lose-now-gain-later choices.
Citation:
Ye Li, David Hardisty, and Wade Wade (2019) ,"No Pain No Gain: Lose-Now-Gain-Later Intertemporal Choice Questions Better Predict Self-Care Behaviors", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 737-739.
Authors
Ye Li, University of California Riverside, USA
David Hardisty, University of British Columbia, Canada
Wade Wade, University of British Columbia, Canada
Volume
NA - Advances in Consumer Research Volume 47 | 2019
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