When Technology Backfires and When It Succeeds: Positive and Negative Effects of Eco-Efficient Automation on Consumers’ Choices

This research shows that emphasis on eco-efficient automated features can alter consumer’s product perception, leading to responsible product choices when a prosocial focus is adopted or leading to indulgent choices when responsibility is abdicated. Feeling related to others, however, can limit the tendency to indulge in consumption.



Citation:

Michael Puntiroli, Valéry Bezençon, Giovanni Pino, and Linda Lemarié (2019) ,"When Technology Backfires and When It Succeeds: Positive and Negative Effects of Eco-Efficient Automation on Consumers’ Choices", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 817-818.

Authors

Michael Puntiroli, University of Neuchâtel, Switzerland
Valéry Bezençon, University of Neuchâtel, Switzerland
Giovanni Pino, University of Chieti-Pescara, Italy
Linda Lemarié, Audencia Business School, France



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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