12N a Meta-Analysis of the Impact of Social Tie Strength Word-Of-Mouth Communications on Information Exchange and Purchasing Related 'Outcomes'
A meta-analysis that examines the potential theoretical and methodological variables that moderate the level of influence that word-of-mouth from strong or weak ties has on information exchange and purchasing related outcomes.
Citation:
Eleanor Bruce, Francois Carrillat, and Adrian Camilleri (2019) ,"12N a Meta-Analysis of the Impact of Social Tie Strength Word-Of-Mouth Communications on Information Exchange and Purchasing Related 'Outcomes'", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 960-960.
Authors
Eleanor Bruce, University of Technology Sydney, Australia
Francois Carrillat, University of Technology Sydney, Australia
Adrian Camilleri, University of Technology Sydney, Australia
Volume
NA - Advances in Consumer Research Volume 47 | 2019
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