14B Part Human, Part Machine: the Perceptions of Co-Created Products

Consumers are increasingly faced with products that are co-created by both humans and machines, yet little is known about how consumers perceive these co-created products. We analyze consumers’ perceptions and willingness to pay for machine-made, human-made and co-created products, and show the benefits of highlighting co-creation.


Wendy De La Rosa and Jennifer Aaker (2019) ,"14B Part Human, Part Machine: the Perceptions of Co-Created Products", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 988-988.


Wendy De La Rosa, Stanford University, USA
Jennifer Aaker, Stanford University, USA


NA - Advances in Consumer Research Volume 47 | 2019

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