12B What Cultural-Cognitive Frames Support the Institutionalization of Online Reviews?
Fake and biased reviews threaten to harm the legitimacy of the online review, an important marketplace institution. Drawing on data from 22 in-depth interviews, we study consumer awareness of deceptive review practices and identify the legitimacy-supporting cultural-cognitive frames consumers employ to make sense of the institution of online reviews.
Andrew Smith, Martin A. Pyle, and Yanina Chevtchouk (2019) ,"12B What Cultural-Cognitive Frames Support the Institutionalization of Online Reviews?", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 991-991.
Andrew Smith, Suffolk University, USA
Martin A. Pyle, Ryerson University. Canada
Yanina Chevtchouk, University of Glasgow, UK
NA - Advances in Consumer Research Volume 47 | 2019
The Effect of Psychological Control on Temporal Discounting: Conceptual and Methodological Implications
Kelly Kiyeon Lee, Georgetown University, USA
Selin A. Malkoc, Ohio State University, USA
Derek Rucker, Northwestern University, USA
R14. Are Lonely Consumers Loyal Consumers? Loneliness Breadth and Depth
Eunyoung Jang, Oklahoma State University, USA
Zachary Arens, Oklahoma State University, USA
Running Through Time: How Life Rhythms Foster Identity Permanence
Benjamin Rosenthal, Fundação Getúlio Vargas
Eliane Zamith Brito, Fundação Getúlio Vargas