12B What Cultural-Cognitive Frames Support the Institutionalization of Online Reviews?

Fake and biased reviews threaten to harm the legitimacy of the online review, an important marketplace institution. Drawing on data from 22 in-depth interviews, we study consumer awareness of deceptive review practices and identify the legitimacy-supporting cultural-cognitive frames consumers employ to make sense of the institution of online reviews.


Andrew Smith, Martin A. Pyle, and Yanina Chevtchouk (2019) ,"12B What Cultural-Cognitive Frames Support the Institutionalization of Online Reviews?", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 991-991.


Andrew Smith, Suffolk University, USA
Martin A. Pyle, Ryerson University. Canada
Yanina Chevtchouk, University of Glasgow, UK


NA - Advances in Consumer Research Volume 47 | 2019

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