17C Running Risks in Someone Else’S Shoes: a Meta-Analysis on Self-Others Discrepancies in Risky Decisions

Are consumers more risk-seeking for decisions affecting others or themselves? To answer this question, a meta-analysis was conducted on 182 effect sizes. While decision-makers are less risk-seeking for others in loss-framed conditions, uncertainty-avoidant cultures and for distant others, they are more risk-seeking when themselves or one other person are affected.



Citation:

Alex Belli (2019) ,"17C Running Risks in Someone Else’S Shoes: a Meta-Analysis on Self-Others Discrepancies in Risky Decisions", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 959-959.

Authors

Alex Belli, Australian Catholic University, Australia



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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