17C Running Risks in Someone Else’S Shoes: a Meta-Analysis on Self-Others Discrepancies in Risky Decisions
Are consumers more risk-seeking for decisions affecting others or themselves? To answer this question, a meta-analysis was conducted on 182 effect sizes. While decision-makers are less risk-seeking for others in loss-framed conditions, uncertainty-avoidant cultures and for distant others, they are more risk-seeking when themselves or one other person are affected.
Citation:
Alex Belli (2019) ,"17C Running Risks in Someone Else’S Shoes: a Meta-Analysis on Self-Others Discrepancies in Risky Decisions", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 959-959.
Authors
Alex Belli, Australian Catholic University, Australia
Volume
NA - Advances in Consumer Research Volume 47 | 2019
Share Proceeding
Featured papers
See MoreFeatured
Q7. Desire in Performed Consumption: Examining the Case of Korean Beauty Vlogging
Marie-Eve Jodoin, HEC Montreal, Canada
Marie-Agnès Parmentier, HEC Montreal, Canada
Featured
The Embodiment of Repair: Consumer Experiences of Material Singularity and Practice Disruption
Matthew Godfrey, University of Arizona, USA
Linda L Price, University of Oregon, USA
Robert F. Lusch, University of Arizona, USA
Featured
Penny for Your Preferences: Leveraging Self-Expression to Increase Prosocial Giving
Jacqueline R. Rifkin, Duke University, USA
Katherine Crain, Duke University, USA
Jonah Berger, University of Pennsylvania, USA