You Can’T Be Too Polite, Alexa! Implied Politeness of Mechanized Auditory Feedback and Its Impact on Perceived Performance Accuracy
We propose that being perceived as more human negatively impacts perceptions about a product’s performance. We demonstrate that the use of real-vocal-sound (versus synthesized-vocal-sound) in auditory communication by a product negatively affects the perceived accuracy of its feedback, as consumers expect it to behave politely and avoid giving negative feedback.
Eda Sayin and Aradhna Krishna (2019) ,"You Can’T Be Too Polite, Alexa! Implied Politeness of Mechanized Auditory Feedback and Its Impact on Perceived Performance Accuracy", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 243-248.
Eda Sayin, IE Business School, IE University, Spain
Aradhna Krishna, University of Michigan, USA
NA - Advances in Consumer Research Volume 47 | 2019
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