17M Mental Accounting of Past Vs Present Costs
We revisit the Lost Ticket scenarios for a past loss. Though purchasing patterns for both past and present losses were the same, double-counting explained the effect in the past but frustration did so in the present. This research demonstrates that emotional factors underlie findings previously only attributed to mental accounting.
Akshina Banerjee, Oleg Urminsky, and Abigail Sussman (2019) ,"17M Mental Accounting of Past Vs Present Costs", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 958-958.
Akshina Banerjee, University of Chicago, USA
Oleg Urminsky, University of Chicago, USA
Abigail Sussman, University of Chicago, USA
NA - Advances in Consumer Research Volume 47 | 2019
Tackling Over-Consumption: How Proximal Depictions of Unhealthy Food Products Influence the Consumption Behavior
Sumit Malik, IE Business School, IE University
Eda Sayin, IE Business School, IE University, Spain
Kriti Jain, IE Business School, IE University, Spain
P14. Financial Behavior Among Young Adult Consumers: The Influence of Self-determination and Financial Psychology
Heejung Park, University of Wyoming, USA
H11. Not for Me: Identity Needs and Consumer Interest in Different Types of Co-creation
Lagnajita Chatterjee, University of Illinois at Chicago, USA
David Gal, University of Illinois at Chicago, USA