Distant Connection: Differences in Prosocial Behavior Across Computing Devices

We demonstrate that prosocial behaviors differ when using a mobile (e.g., laptop) versus stationary (e.g., desktop) device. Across three studies, mobile (stationary) device users exhibit a greater likelihood of helping socially distant (close) others. The physical mobility of computing devices alters perceptions of psychological distance between donors and benefactors.



Citation:

Caglar Irmak, Claudia Townsend, and Ben Bornstein (2019) ,"Distant Connection: Differences in Prosocial Behavior Across Computing Devices", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 123-128.

Authors

Caglar Irmak, University of Miami, USA
Claudia Townsend, University of Miami, USA
Ben Bornstein, University of Miami, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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