Distant Connection: Differences in Prosocial Behavior Across Computing Devices

We demonstrate that prosocial behaviors differ when using a mobile (e.g., laptop) versus stationary (e.g., desktop) device. Across three studies, mobile (stationary) device users exhibit a greater likelihood of helping socially distant (close) others. The physical mobility of computing devices alters perceptions of psychological distance between donors and benefactors.


Caglar Irmak, Claudia Townsend, and Ben Bornstein (2019) ,"Distant Connection: Differences in Prosocial Behavior Across Computing Devices", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 123-128.


Caglar Irmak, University of Miami, USA
Claudia Townsend, University of Miami, USA
Ben Bornstein, University of Miami, USA


NA - Advances in Consumer Research Volume 47 | 2019

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