12M Friendship Matter: How Inter-Senders Friendship Shapes Influences Information Receivers’ Information Consumption

We propose a novel perspective to investigate how friendship structure influences a consumer’s decision to consume the information. In the context of multiple information senders, the relationship among senders serve as a cue for perceived independency of the source, which subsequently influences how they consume the information.



Citation:

Yu-Jen Chen and Amna Kirmani (2019) ,"12M Friendship Matter: How Inter-Senders Friendship Shapes Influences Information Receivers’ Information Consumption", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 962-962.

Authors

Yu-Jen Chen, Lingnan University
Amna Kirmani, University of Maryland, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



Share Proceeding

Featured papers

See More

Featured

Attribution of Authenticity: The Benefits of Self-Disclosure of Unfavorable Information

Li Jiang, Carnegie Mellon University, USA
Maryam Kouchaki, Northeastern University, USA
Francesca Gino, Harvard Business School, USA

Read More

Featured

Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field Experiments

Romain Cadario, IESEG School of Management
Pierre Chandon, INSEAD, France

Read More

Featured

O4. Will Winning Always Encourage Risk Taking? The Effect of Competition Results and the Closeness of These Results

Beixi Wen, Renmin University of China
En-Chung Chang, Renmin University of China
Chunya Xie, Renmin University of China

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.