12M Friendship Matter: How Inter-Senders Friendship Shapes Influences Information Receivers’ Information Consumption

We propose a novel perspective to investigate how friendship structure influences a consumer’s decision to consume the information. In the context of multiple information senders, the relationship among senders serve as a cue for perceived independency of the source, which subsequently influences how they consume the information.



Citation:

Yu-Jen Chen and Amna Kirmani (2019) ,"12M Friendship Matter: How Inter-Senders Friendship Shapes Influences Information Receivers’ Information Consumption", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 962-962.

Authors

Yu-Jen Chen, Lingnan University
Amna Kirmani, University of Maryland, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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