14I Exploring the Dimensions of Interactive Agent Personality

We investigate consumer perceptions regarding the personality of interactive agent (IA) devices. An iterative process of item generation and dimension identification yielded a two-factor model that consists of two global personality dimensions (“social” and “functional”), with four components underlying each dimension.


Na Kyong Hyun and Samuel Bond (2019) ,"14I Exploring the Dimensions of Interactive Agent Personality", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 974-974.


Na Kyong Hyun, Georgia Tech, USA
Samuel Bond, Georgia Tech, USA


NA - Advances in Consumer Research Volume 47 | 2019

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