14I Exploring the Dimensions of Interactive Agent Personality

We investigate consumer perceptions regarding the personality of interactive agent (IA) devices. An iterative process of item generation and dimension identification yielded a two-factor model that consists of two global personality dimensions (“social” and “functional”), with four components underlying each dimension.



Citation:

Na Kyong Hyun and Samuel Bond (2019) ,"14I Exploring the Dimensions of Interactive Agent Personality", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 974-974.

Authors

Na Kyong Hyun, Georgia Tech, USA
Samuel Bond, Georgia Tech, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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