Just Remember: the Right Reminder That Leads to Actions

Across four experiments, we compare the effects of two semantically equivalent expressions (“remember” vs. “don’t forget”) commonly used in reminders. We demonstrate that “remember” (vs. don’t forget) facilitates action, and that this effect is mediated by a promotion focus and moderated by perceived urgency.


Yanfen You, Xiaoyan Deng, and Xiaojing Yang (2019) ,"Just Remember: the Right Reminder That Leads to Actions", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 925-925.


Yanfen You, New Mexico State University, USA
Xiaoyan Deng, Ohio State University, USA
Xiaojing Yang, University of Wisconsin - Milwaukee, USA


NA - Advances in Consumer Research Volume 47 | 2019

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