17F Give Me the Bonus Later：Awe Increases Consumer’S Preference For Long-Term Benefit in Intertemporal Choice
This article proposes an effect of awe on intertemporal decisions. Take time perception as the mediator, we associate awe with intertemporal decisions, which not only enriches the findings on the influence of awe on consumer behaviors, but also finds a new factor that can alter consumers' intertemporal decisions.
Wenwen Sun and En-Chung Chang (2019) ,"17F Give Me the Bonus Later：Awe Increases Consumer’S Preference For Long-Term Benefit in Intertemporal Choice", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 993-993.
Wenwen Sun, Renmin University of China
En-Chung Chang, Renmin University of China
NA - Advances in Consumer Research Volume 47 | 2019
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