4H the Magic of Organizing: How Product Arrangement Styles Influence Perceptions of Products and Owners

Inspired by the recent trend of “tidying up,” we examined two different product arrangement styles and showed that they influence consumer perceptions of both product attributes as well as inferences of the owner’s personality. We also demonstrate that the main effects were moderated by preference for order and structure.



Citation:

Jie(Doreen) Shen and Aric Rindfleisch (2019) ,"4H the Magic of Organizing: How Product Arrangement Styles Influence Perceptions of Products and Owners", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 1000-1000.

Authors

Jie(Doreen) Shen, University of Illinois at Urbana-Champaign, USA
Aric Rindfleisch, University of Illinois at Urbana-Champaign, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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