4H the Magic of Organizing: How Product Arrangement Styles Influence Perceptions of Products and Owners

Inspired by the recent trend of “tidying up,” we examined two different product arrangement styles and showed that they influence consumer perceptions of both product attributes as well as inferences of the owner’s personality. We also demonstrate that the main effects were moderated by preference for order and structure.



Citation:

Jie(Doreen) Shen and Aric Rindfleisch (2019) ,"4H the Magic of Organizing: How Product Arrangement Styles Influence Perceptions of Products and Owners", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 1000-1000.

Authors

Jie(Doreen) Shen, University of Illinois at Urbana-Champaign, USA
Aric Rindfleisch, University of Illinois at Urbana-Champaign, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



Share Proceeding

Featured papers

See More

Featured

Thanks for Nothing: Expressing Gratitude Invites Exploitation by Competitors

Kelly Kiyeon Lee, Georgetown University, USA
Jeremy A. Yip, Georgetown University, USA
Cindy Chan, University of Toronto, Canada
Alison Wood Brooks, Harvard Business School, USA

Read More

Featured

M11. Motivated to Be Moral: The Effect of Nostalgia on Consumers’ Recycling Behavior

Xiadan Zhang, Renmin University of China
Xiushuang Gong, Jiangnan University
Jing Jiang, Renmin University of China

Read More

Featured

Tuition Myopia: Temporal Discounting Induces a Myopic Focus on the Costs of Higher Education

Haewon Yoon, Indiana University, USA
Yang Yang, University of Florida, USA
Carey K. Morewedge, Boston University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.