Benevolent Surveillance? Enhancing Efficiency and Employee Safety With Ai

We study technology designed to enhance workplace efficiency and safety. We find that AI initially enhances health and safety. Over time employee morale decreases as they perceive their professional agency eroding. Employees utilizing industrial AI devices and apps experienced less morale decline than those where workplace AI co-opted consumer AI.


Sarah Lord ferguson, Emily Lord Treen, Leyland Lord Pitt, and Jan Kietzmann (2019) ,"Benevolent Surveillance? Enhancing Efficiency and Employee Safety With Ai", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 249-253.


Sarah Lord ferguson, Simon Fraser University, Canada
Emily Lord Treen, Simon Fraser University, Canada
Leyland Lord Pitt, Simon Fraser University, Canada
Jan Kietzmann, University of Victoria, Canada


NA - Advances in Consumer Research Volume 47 | 2019

Share Proceeding

Featured papers

See More


Why Do People Who Have More Enjoy Horror More?

Haiyang Yang, Johns Hopkins University
Kuangjie Zhang, Nanyang Technological University, Singapore

Read More


Can Making Family Salient Improve Retirement Contributions? Evidence from Field Experiments in Mexico

Avni Shah, University of Toronto, Canada
Matthew Osborne, University of Toronto, Canada
Jaclyn Lefkowitz, IDEAS42
Andrew Fertig, IDEAS42
Dilip Soman, University of Toronto, Canada
Nina Mazar, Boston University, USA

Read More


H2. Influencing Consumer Response to Products with High Styling: The Role of Mindsets

Ying-Ching Lin, National Chengchi Uniersity, Taiwan
Angela Chang, Northeastern University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.