Quantification, Algorithms and Agency

In the context of consumer-self tracking devices (like wearables) and apps, we investigate how the kinds of metrics highlighted, the specific messages in the algorithmic nudges and the algorithmically mediated form of social sharing of data shape consumer practices. We show how agency is an outcome of consumer-device negotiations.


Ashok Kumar Kaliyamurthy, Ignacio Luri, and Hope Schau (2019) ,"Quantification, Algorithms and Agency", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 249-253.


Ashok Kumar Kaliyamurthy, University of Arizona, USA
Ignacio Luri, University of Arizona, USA
Hope Schau, University of Arizona, USA


NA - Advances in Consumer Research Volume 47 | 2019

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