Managing For Me, Myself, and Ai: Why Mythology Hurts Ai Investments

We examine how AI dystopias influence the marketing success of consumer AI and offer new strategies managers can use to protect their consumer AI investment. We review key AI dystopias (and solutions myths) in circulation and the mythological traditions scaffold from. We offer strategies managers can use to counteract them.


Simona Botti, Markus Giesler, Stefano Puntoni, and Rebecca Walker Reczek (2019) ,"Managing For Me, Myself, and Ai: Why Mythology Hurts Ai Investments", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 249-253.


Simona Botti, London Business School, UK
Markus Giesler, York University, Canada
Stefano Puntoni, Erasmus University Rotterdam, The Netherlands
Rebecca Walker Reczek, Ohio State University, USA


NA - Advances in Consumer Research Volume 47 | 2019

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