Presenter’S Paradox?: Downstream Consequences of Non-Truthful Communication
We conduct a series of studies investigating drivers and consequences of deceptive and evasive communications in contexts where communication missteps have direct, economic consequences for individual communicators. We find a mismatch between the responses that waitpersons favor and those their customers reward. We also find moderators of this “presenter’s paradox.”
Citation:
Christine Kang and David Brian Wooten (2019) ,"Presenter’S Paradox?: Downstream Consequences of Non-Truthful Communication", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 676-678.
Authors
Christine Kang, California State University Long Beach, USA
David Brian Wooten, University of Michigan, USA
Volume
NA - Advances in Consumer Research Volume 47 | 2019
Share Proceeding
Featured papers
See MoreFeatured
N3. Emotion Regulation and Memory for Negative Emotion Ads
Sandra Segal, Ben Gurion University, Israel
Hila Riemer, Ben Gurion University, Israel
Shai Danziger, Tel Aviv University, Israel
Gal Sheppes, Tel Aviv University, Israel
Featured
Meaningful Numbers: Consumer Response to Verbal Reaffirmation of Numerical Nutrition Information
Steffen Jahn, University of Goettingen, Germany
Monique Breaz, University of Goettingen, Germany
Till Dannewald, Wiesbaden Business School
Yasemin Boztug, University of Goettingen, Germany
Featured
How Framing Donor Match as Collaboration Impacts Donation: The Importance of In-Context Field Experiments In Fundraising
Indranil Goswami, SUNY Buffalo
Oleg Urminsky, University of Chicago, USA