11D the Comfortable Cohabitation of Awareness and Automaticity

A conceptual topology of mental processes is proposed to assist researchers in determining expectations of the relative impacts of awareness and automaticity in specific contexts. The topology has two dimensions: the novelty and/or variability of the inputs to a mental process and the range of potential behaviors it can produce.



Citation:

Yves Dupuis (2019) ,"11D the Comfortable Cohabitation of Awareness and Automaticity", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 967-967.

Authors

Yves Dupuis, Concordia University, Canada



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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