19M How Mortality Salience Affects Preference For Hedonic, Functional, and Eudaimonic Experiences

This research shows that mortality salience (vs. not) heightens consumers’ interest in functional experiences—hanging out with people who engage in functional activities and spending more time on functional tours—but not hedonic or eudaimonic ones. This effect is stronger for people who are low in pre-intervention productivity orientation.



Citation:

Gunes Biliciler-Unal, Raj Raghunathan, and Adrian Ward (2019) ,"19M How Mortality Salience Affects Preference For Hedonic, Functional, and Eudaimonic Experiences", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 960-960.

Authors

Gunes Biliciler-Unal, University of Texas at Austin, USA
Raj Raghunathan, University of Texas at Austin, USA
Adrian Ward, University of Texas at Austin, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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