19M How Mortality Salience Affects Preference For Hedonic, Functional, and Eudaimonic Experiences
This research shows that mortality salience (vs. not) heightens consumers’ interest in functional experiences—hanging out with people who engage in functional activities and spending more time on functional tours—but not hedonic or eudaimonic ones. This effect is stronger for people who are low in pre-intervention productivity orientation.
Citation:
Gunes Biliciler-Unal, Raj Raghunathan, and Adrian Ward (2019) ,"19M How Mortality Salience Affects Preference For Hedonic, Functional, and Eudaimonic Experiences", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 960-960.
Authors
Gunes Biliciler-Unal, University of Texas at Austin, USA
Raj Raghunathan, University of Texas at Austin, USA
Adrian Ward, University of Texas at Austin, USA
Volume
NA - Advances in Consumer Research Volume 47 | 2019
Share Proceeding
Featured papers
See MoreFeatured
M5. The More Expensive a Gift Is, the More It Is Appreciated? The Effect of Gift Price on Recipients’ Appreciation
Jooyoung Park, Peking University
MENGSHU CHEN, Tencent Holdings Limited
Featured
B9. The Power of Self-Effacing Brand Messages: Building Trust and Increasing Brand Attitudes
Tessa Garcia-Collart, Florida International University
Jessica Rixom, University of Nevada, Reno
Featured
O6. Be Aware of Your Suspicion: When “Being Suspicious” Ironically Leads to Suboptimal Judgment- and Decision-Making
Julie Verstraeten, Ghent University, Belgium
Tina Tessitore, INSEEC Business School, France
Maggie Geuens, Ghent University, Belgium