16E the Influence of Multitasking on Consumer Mindset and Subsequent Choice
The present research establishes that specialized depletion of executive resources, resultant from engaging in multitasking, induces concrete (vs. abstract) mindsets which have predictable effects on food choice. Through two studies, we demonstrate that multitasking results in food choices consistent with lower-level construals (i.e., indulgent options).
Diogo Hildebrand, Dan Rubin, and Leandro Malloy-Diniz (2019) ,"16E the Influence of Multitasking on Consumer Mindset and Subsequent Choice", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 973-973.
Diogo Hildebrand, Baruch College, USA
Dan Rubin, St. John’s University, USA
Leandro Malloy-Diniz, Federal University of Minas Gerais School of Medicine, Brazil
NA - Advances in Consumer Research Volume 47 | 2019
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