Perceptions of Your #Metoo Post: Men and Women See It Differently

Despite the prevalence of the #MetToo tweets, little is known about how this type of self-disclosure is perceived, especially in the context of seller-buyer interactions. The current research demonstrates that women and men respond differently when viewing a seller’s social media profile containing self-disclosure about a sexual assault.


Wendy De La Rosa, Solene Delecourt, and Odyssia Ng (2019) ,"Perceptions of Your #Metoo Post: Men and Women See It Differently", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 304-308.


Wendy De La Rosa, Stanford University, USA
Solene Delecourt, Stanford University, USA
Odyssia Ng, Stanford University, USA


NA - Advances in Consumer Research Volume 47 | 2019

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