(Trans)Women Are Wonderful?

This work finds that transwomen, those individuals who transition their gender from male-to-female, are evaluated more negatively than transmen (female-to-male) and CIS gender women. However, there is no difference in these evaluations between transwomen and CIS gender men. This effect is explained by the difficulty in changing the prototypical male features, and thus both transwomen and CIS-gender men are reflexively judged as less trustworthy.


Broderick Turner and Galen V. Bodenhausen (2019) ,"(Trans)Women Are Wonderful?", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 304-308.


Broderick Turner, Northwestern University, USA
Galen V. Bodenhausen, Northwestern University, USA


NA - Advances in Consumer Research Volume 47 | 2019

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