Judging a Book By Its Cover: Salience of Fashion Cues Signals Lower Self-Control
This research hypothesizes that individuals associating with fashion-related cues (e.g., dressing fashionably) will be perceived as lacking self-control by observers. Results from five experiments provide support for our predictions with regard to both trait evaluation and other behavioral measurements, thus demonstrating an ironically negative effect of being fashionable.
Yunhui Huang and Ke Zhang (2019) ,"Judging a Book By Its Cover: Salience of Fashion Cues Signals Lower Self-Control", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 644-645.
Yunhui Huang, Hong Kong University of Science and Technology, China
Ke Zhang, Shanghai University, China
NA - Advances in Consumer Research Volume 47 | 2019
When Buffers Backfire: Corporate Social Responsibility Reputation and Consumer Response to Corporate Ethical Transgressions
Marlene Vock, Amsterdam Business School, University of Amsterdam
Adrian Ward, University of Texas at Austin, USA
Margaret C. Campbell, University of Colorado, USA
Identity Threats, Compensatory Consumption and Working Memory Capacity: When and Why Feeling Threatened Leads to Heightened Evaluations of Identity-Relevant Products
Human or Robot? The Uncanny Valley in Consumer Robots
Noah Castelo, Columbia University, USA
Bernd Schmitt, Columbia University, USA
Miklos Sarvary, Columbia University, USA