Conform Or Disconform: the Social Influence of Choice Versus Rejection Decision Framings
Consumers’ decisions between two options can be framed as either choosing the more preferred option or rejecting the less preferred one. Five studies show that framing others’ decisions with rejection (vs. choice) framings makes consumers more likely to infer product quality (vs. personal taste) and thus follow others’ decisions more.
Xianglan Nan and Yang Yang (2019) ,"Conform Or Disconform: the Social Influence of Choice Versus Rejection Decision Framings", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 780-781.
Xianglan Nan, University of Florida, USA
Yang Yang, University of Florida, USA
NA - Advances in Consumer Research Volume 47 | 2019
F5. Alternative Food Consumption (AFC) Adoption and Low SES Youth Food Well-Being: From Precontemplation to Maintenance
Wided Batat, American University Beirut
How Residential Mobility Influences Donations
Yajin Wang, University of Maryland, USA
Amna Kirmani, University of Maryland, USA
Xiaolin Li, University of Texas at Dallas, USA
Nicole Kim, University of Maryland, USA
G13. Odor Priming and Product Preferences: When Smells Regulate Preferences for Semantically-Congruent Products and Brands
Ramona De Luca, EAESP-FGV
Delane Botelho, EAESP-FGV