18F Simple Complexity: an Examination of Quantitative and Qualitative Fop Formats

Qualitative front-of-pack labels can lead to erroneous product healthfulness assumptions. Our studies indicate that not only are quantitative formats consistently more precise than qualitative, they are just as easily understood. Our hybrid label combines the two formats in a redundant manner, compounding their individual advantages and anchoring their deficiencies.


Monique Breaz, Steffen Jahn, and Yasemin Boztug (2019) ,"18F Simple Complexity: an Examination of Quantitative and Qualitative Fop Formats", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 960-960.


Monique Breaz, University of Goettingen, Germany
Steffen Jahn, University of Goettingen, Germany
Yasemin Boztug, University of Goettingen, Germany


NA - Advances in Consumer Research Volume 47 | 2019

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