18F Simple Complexity: an Examination of Quantitative and Qualitative Fop Formats

Qualitative front-of-pack labels can lead to erroneous product healthfulness assumptions. Our studies indicate that not only are quantitative formats consistently more precise than qualitative, they are just as easily understood. Our hybrid label combines the two formats in a redundant manner, compounding their individual advantages and anchoring their deficiencies.


Monique Breaz, Steffen Jahn, and Yasemin Boztug (2019) ,"18F Simple Complexity: an Examination of Quantitative and Qualitative Fop Formats", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 960-960.


Monique Breaz, University of Goettingen, Germany
Steffen Jahn, University of Goettingen, Germany
Yasemin Boztug, University of Goettingen, Germany


NA - Advances in Consumer Research Volume 47 | 2019

Share Proceeding

Featured papers

See More


Collaborative Work as Catalyst for Market Formation: The Case of the Ancestral Health Market

Burcak Ertimur, Fairleigh Dickinson University
Steven Chen, California State University, Fullerton

Read More


G8. How Does Pronunciation Difficulty of Brand Names Influence Consumer Responses? The Role of Self-Construal

Gunben Ceren Aksu, Rutgers University, USA
Yeni Zhou, Rutgers University, USA
Alokparna (Sonia) Monga, Rutgers University, USA

Read More


The Inimical Lure of Intense Means

Jordan Etkin, Duke University, USA
Szu-chi Huang, Stanford University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.