16F I Want to Disbelieve: Political Ideology and Misinformation in the Marketplace

Political ideology may influence the way one judges a misinformation as true or false. In a observational study we found evidence that liberals (as compared to conservatives) are more likely to believe in a false claim related to the marketplace.


Fabricia Volotão Peixoto and Delane Botelho (2019) ,"16F I Want to Disbelieve: Political Ideology and Misinformation in the Marketplace", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 987-987.


Fabricia Volotão Peixoto, EAESP-FGV, Brazil
Delane Botelho, EAESP-FGV, Brazil


NA - Advances in Consumer Research Volume 47 | 2019

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