16B the Effect of Effort, Goal Attainability and Feedback on Engagement in Goal Pursuit
Goal literature suggests that positive feedback is more effective than negative feedback in initial stages of goal pursuit. However, we show that negative feedback can also generate engagement at this stage. The amount of effort previously invested and goal certainty are two conditions that promote this effect.
Graziela Perretto Rodrigues, Dilney Gonçalves, and Paulo Henrique Muller Prado (2019) ,"16B the Effect of Effort, Goal Attainability and Feedback on Engagement in Goal Pursuit", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 988-988.
Graziela Perretto Rodrigues, Federal University of Paraná, Brazil
Dilney Gonçalves, IE Business School, IE University, Spain
Paulo Henrique Muller Prado, Federal University of Paraná, Brazil
NA - Advances in Consumer Research Volume 47 | 2019
O7. Helpful Mental Shortcuts or a Shortcut to Bias? Two Perspectives on Heuristics and One New Direction for Consumer Research
Carly Drake, University of Calgary, Canada
Mehdi Mourali, University of Calgary, Canada
O12. When do People Waste Time? Testing a Mechanism for Parkinson’s Law.
Holly S Howe, Duke University, USA
Tanya Chartrand, Duke University, USA
R8. Brand Perceptions and Consumer Support in the Face of a Transgression: Warmth Over Competence
Summer Hyoyeon Kim, University of Kansas, USA
Jessica Li, University of Kansas, USA
Jenny Olson, Indiana University, USA
SHAILENDRA PRATAP JAIN, University of Washington, USA