16B the Effect of Effort, Goal Attainability and Feedback on Engagement in Goal Pursuit
Goal literature suggests that positive feedback is more effective than negative feedback in initial stages of goal pursuit. However, we show that negative feedback can also generate engagement at this stage. The amount of effort previously invested and goal certainty are two conditions that promote this effect.
Citation:
Graziela Perretto Rodrigues, Dilney Gonçalves, and Paulo Henrique Muller Prado (2019) ,"16B the Effect of Effort, Goal Attainability and Feedback on Engagement in Goal Pursuit", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 988-988.
Authors
Graziela Perretto Rodrigues, Federal University of Paraná, Brazil
Dilney Gonçalves, IE Business School, IE University, Spain
Paulo Henrique Muller Prado, Federal University of Paraná, Brazil
Volume
NA - Advances in Consumer Research Volume 47 | 2019
Share Proceeding
Featured papers
See MoreFeatured
Shared Values, Trust, and Consumers’ Deference to Experts
Samuel Johnson, University of Bath, UK
Max Rodrigues, DePaul University, USA
David Tuckett, University College London
Featured
Placing Identity into the Self-Concept: The Role of Causal Beliefs in Identity-Based Consumption
Stephanie Chen, London Business School, UK
Oleg Urminsky, University of Chicago, USA
Featured
E2. Donation versus Adoption: How the Mode of Helping Moderates the Effect of Emotions on Helping
Ziqi Shang, Renmin University of China
Xiuping Li, National University of Singapore, Singapore
aradhna krishna, University of Michigan, USA