16B the Effect of Effort, Goal Attainability and Feedback on Engagement in Goal Pursuit

Goal literature suggests that positive feedback is more effective than negative feedback in initial stages of goal pursuit. However, we show that negative feedback can also generate engagement at this stage. The amount of effort previously invested and goal certainty are two conditions that promote this effect.



Citation:

Graziela Perretto Rodrigues, Dilney Gonçalves, and Paulo Henrique Muller Prado (2019) ,"16B the Effect of Effort, Goal Attainability and Feedback on Engagement in Goal Pursuit", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 988-988.

Authors

Graziela Perretto Rodrigues, Federal University of Paraná, Brazil
Dilney Gonçalves, IE Business School, IE University, Spain
Paulo Henrique Muller Prado, Federal University of Paraná, Brazil



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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