Philosophy of Sufficiency Economy: the Sustainable Living

The Philosophy of Sufficiency Economy highlights the foundation building, enhancing immunities, and resilience in a globalized and modernized economic condition with the objectives of generating the self-realization, resilient, and sustainable development. The integration of moderation, reasonableness, self-immunity, together with knowledge and morality offer an individual a moderate “way of life.”


Sasawan Heingraj and Suwakitti Amornpan (2019) ,"Philosophy of Sufficiency Economy: the Sustainable Living", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 623-624.


Sasawan Heingraj, University of Texas Rio Grande Valley, USA
Suwakitti Amornpan, The University of Texas Rio Grande Valley, USA


NA - Advances in Consumer Research Volume 47 | 2019

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