Philosophy of Sufficiency Economy: the Sustainable Living

The Philosophy of Sufficiency Economy highlights the foundation building, enhancing immunities, and resilience in a globalized and modernized economic condition with the objectives of generating the self-realization, resilient, and sustainable development. The integration of moderation, reasonableness, self-immunity, together with knowledge and morality offer an individual a moderate “way of life.”



Citation:

Sasawan Heingraj and Suwakitti Amornpan (2019) ,"Philosophy of Sufficiency Economy: the Sustainable Living", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 623-624.

Authors

Sasawan Heingraj, University of Texas Rio Grande Valley, USA
Suwakitti Amornpan, The University of Texas Rio Grande Valley, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



Share Proceeding

Featured papers

See More

Featured

Good Gets Better, Bad Gets Worse: The Polarizing Effect of Rating a Consumption Experience

Nahid Ibrahim, University of Alberta, Canada
Gerald Häubl, University of Alberta, Canada
Rory Waisman, University of Alberta, Canada

Read More

Featured

Changes in Social Values in the United States – 1976-2017: Is a New Age of Tribalism Emerging?

Eda Gurel-Atay, Independent Researcher
Johnny Chen, University of Oregon, USA
Wang Suk Suh, University of Oregon, USA
Lynn R. Kahle, University of Oregon, USA

Read More

Featured

When Implementation Intentions Backfire: Illusion of Goal Progress in Financial Decisions

Linda Court Salisbury, Boston College, USA
Gergana Y. Nenkov, Boston College, USA
Min Zhao, Boston College, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.