Does Choice Produce an Illusion of Control?
An influential literature suggests that choice induces an illusion of control. For example, research suggests that people are more optimistic about their chances of winning a lottery when they choose the tickets themselves. We repeatedly find no evidence for this. Choice increases perceived control only when it increases actual control.
Joowon Klusowski, Deborah Small, and Joseph P. Simmons (2019) ,"Does Choice Produce an Illusion of Control?", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 337-341.
Joowon Klusowski, University of Pennsylvania, USA
Deborah Small, University of Pennsylvania, USA
Joseph P. Simmons, University of Pennsylvania, USA
NA - Advances in Consumer Research Volume 47 | 2019
A Simple Step to Go Beyond Present: How Visual Entropy Cues Influence Temporal Focus and Consumer Behavior
Gunes Biliciler-Unal, University of Texas at Austin, USA
Raj Raghunathan, University of Texas at Austin, USA
Adrian Ward, University of Texas at Austin, USA
E13. Rooting for Rocky or Apollo? Underdog Narratives and Crowdfunding Success
Hua (Meg) Meng, Longwood University, USA
César Zamudio, Kent State University, USA
Yiru Wang, Kent State University, USA
‘But Screw the Little People, Right?’ Case of the Commercialization of Reward-Based Crowdfunding
Natalia Drozdova, Norwegian School of Economics and Business Administration, Norway