Does Choice Produce an Illusion of Control?

An influential literature suggests that choice induces an illusion of control. For example, research suggests that people are more optimistic about their chances of winning a lottery when they choose the tickets themselves. We repeatedly find no evidence for this. Choice increases perceived control only when it increases actual control.



Citation:

Joowon Klusowski, Deborah Small, and Joseph P. Simmons (2019) ,"Does Choice Produce an Illusion of Control?", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 337-341.

Authors

Joowon Klusowski, University of Pennsylvania, USA
Deborah Small, University of Pennsylvania, USA
Joseph P. Simmons, University of Pennsylvania, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



Share Proceeding

Featured papers

See More

Featured

Doing Worse by Doing Good: How Corporate Social Responsibility makes Products Less Dangerous

Linda Lemarié, University of Neuchâtel
Florent Girardin, University of Neuchâtel

Read More

Featured

The Preference for Simultaneity: When Different Events Happen to Different People at the Same Time

Franklin Shaddy, University of Chicago, USA
Yanping Tu, University of Florida, USA
Ayelet Fishbach, University of Chicago, USA

Read More

Featured

J11. The Myth of Return – Success or Failure? Consumer Identity and Belonging in the Case of Repatriate Migrants

Sonja N. Kralj, University of Augsburg, Germany
Michael Paul, University of Augsburg, Germany

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.