10D It’S a Half-Robin Hood Thing: How Political Activism By Corporations Drives Consumers to Cheat
Corporations frequently engage in political activism, either advocating for liberal or conservative issues. In this research, we find that when a corporation takes a political stance opposing one’s ideological beliefs, liberals are more likely than are conservatives to engage in acts of dishonesty against that corporation.
Pradeep Jacob and Naomi Mandel (2019) ,"10D It’S a Half-Robin Hood Thing: How Political Activism By Corporations Drives Consumers to Cheat", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 975-975.
Pradeep Jacob, Arizona State University, USA
Naomi Mandel, Arizona State University, USA
NA - Advances in Consumer Research Volume 47 | 2019
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Heather Shoenberger, University of Oregon, USA
Eunjin Kim, Southern Methodist University, USA
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Linda Lemarié, University of Neuchâtel
Florent Girardin, University of Neuchâtel
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