Ruling Through the Body: the Evolution of Male Grooming in China
We examine the interplay between male grooming and portrayals of masculinity in the Chinese media since the year 1949. Our findings show the male body is politicized to shape gender identity over time.
Citation:
Xiaoxi Ding, Chihling Liu, and Xin Zhao (2019) ,"Ruling Through the Body: the Evolution of Male Grooming in China", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 536-537.
Authors
Xiaoxi Ding, Lancaster University, UK
Chihling Liu, Lancaster University, UK
Xin Zhao, Lancaster University, UK
Volume
NA - Advances in Consumer Research Volume 47 | 2019
Share Proceeding
Featured papers
See MoreFeatured
Personal Budgeting: Does It Work?
Christina Kan, Texas A&M University, USA
Philip M. Fernbach, University of Colorado, USA
John Lynch, University of Colorado, USA
Featured
D3. Social Exclusion and WOM about Past versus Future Experiences
Melis Ceylan, Koc University, Turkey
Ezgi Akpinar, Koc University, Turkey
Selin Atalay, Frankfurt School of Finance and Management, Germany
Featured
Conducting Consumer-Relevant Research
Jeffrey Inman, University of Pittsburgh, USA
Margaret C. Campbell, University of Colorado, USA
Amna Kirmani, University of Maryland, USA
Linda L Price, University of Oregon, USA