Making Connections: the Influence of Event Sequence on the Evaluation of Extraordinary Experiences

We focus on extraordinary experiences to understand how event sequencing may influence experience evaluation during the pre-purchase phase. With three studies, we find that sequencing events in more or less alternation influences connections consumers perceive among events and the overall evaluation.


Juan Wang, Miranda Goode, and June Cotte (2019) ,"Making Connections: the Influence of Event Sequence on the Evaluation of Extraordinary Experiences", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 907-908.


Juan Wang, University of Guelph, Canada
Miranda Goode, Ivey Business School, Canada
June Cotte, Ivey Business School, Canada


NA - Advances in Consumer Research Volume 47 | 2019

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