Making Connections: the Influence of Event Sequence on the Evaluation of Extraordinary Experiences

We focus on extraordinary experiences to understand how event sequencing may influence experience evaluation during the pre-purchase phase. With three studies, we find that sequencing events in more or less alternation influences connections consumers perceive among events and the overall evaluation.



Citation:

Juan Wang, Miranda Goode, and June Cotte (2019) ,"Making Connections: the Influence of Event Sequence on the Evaluation of Extraordinary Experiences", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 907-908.

Authors

Juan Wang, University of Guelph, Canada
Miranda Goode, Ivey Business School, Canada
June Cotte, Ivey Business School, Canada



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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