Come Sail Away With(Out) Me: When Asymmetrical Decisional Control Makes Group Experiences Unappealing

We examine how the expected distribution of decisional control in group experiences influences consumers’ preference for group vs. solo activities. We demonstrate an interesting case of social loafing – consumers are less likely to engage in group experiences when they expect to have asymmetrically higher control than the rest of the group.


Aleksandra Kovacheva, Cait Lamberton, and Eugenia Wu (2019) ,"Come Sail Away With(Out) Me: When Asymmetrical Decisional Control Makes Group Experiences Unappealing", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 705-706.


Aleksandra Kovacheva, University at Albany, USA
Cait Lamberton, University of Pennsylvania, USA
Eugenia Wu, University of Pittsburgh, USA


NA - Advances in Consumer Research Volume 47 | 2019

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