Come Sail Away With(Out) Me: When Asymmetrical Decisional Control Makes Group Experiences Unappealing
We examine how the expected distribution of decisional control in group experiences influences consumers’ preference for group vs. solo activities. We demonstrate an interesting case of social loafing – consumers are less likely to engage in group experiences when they expect to have asymmetrically higher control than the rest of the group.
Citation:
Aleksandra Kovacheva, Cait Lamberton, and Eugenia Wu (2019) ,"Come Sail Away With(Out) Me: When Asymmetrical Decisional Control Makes Group Experiences Unappealing", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 705-706.
Authors
Aleksandra Kovacheva, University at Albany, USA
Cait Lamberton, University of Pennsylvania, USA
Eugenia Wu, University of Pittsburgh, USA
Volume
NA - Advances in Consumer Research Volume 47 | 2019
Share Proceeding
Featured papers
See MoreFeatured
Q7. Desire in Performed Consumption: Examining the Case of Korean Beauty Vlogging
Marie-Eve Jodoin, HEC Montreal, Canada
Marie-Agnès Parmentier, HEC Montreal, Canada
Featured
R8. Brand Perceptions and Consumer Support in the Face of a Transgression: Warmth Over Competence
Summer Hyoyeon Kim, University of Kansas, USA
Jessica Li, University of Kansas, USA
Jenny Olson, Indiana University, USA
SHAILENDRA PRATAP JAIN, University of Washington, USA
Featured
Attribution of Authenticity: The Benefits of Self-Disclosure of Unfavorable Information
Li Jiang, Carnegie Mellon University, USA
Maryam Kouchaki, Northeastern University, USA
Francesca Gino, Harvard Business School, USA