7Q of the Known Unknown: Algorithmic Consumer Culture and Reontologized Consumer Subjects

The current state of algorithmic consumer culture, as a constellation of individual practices as well as the isomorphic end-state of any successful enterprise, calls for a meaningful diagnosis upon which consumer research can theorize the ever-growing and ubiquitous ambiguity in the form of products and services offered by (and for) algorithms.


Soonkwan Hong (2019) ,"7Q of the Known Unknown: Algorithmic Consumer Culture and Reontologized Consumer Subjects", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 974-974.


Soonkwan Hong, Michigan Technological University, USA


NA - Advances in Consumer Research Volume 47 | 2019

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