What You Predict and What You Would Do: Reverse-Projection Beliefs in Strategic Contexts

A person’s predictions about people’s traits is seen as informative of the predictor’s own traits, influencing decisions in strategic contexts. People who predict that others will vote for a candidate, cheat in a task or behave selfishly are assumed to be more likely to exhibit those traits themselves.


Oleg Urminsky and Yesim Orhun (2019) ,"What You Predict and What You Would Do: Reverse-Projection Beliefs in Strategic Contexts", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 884-885.


Oleg Urminsky, University of Chicago, USA
Yesim Orhun, University of Michigan, USA


NA - Advances in Consumer Research Volume 47 | 2019

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