7H Does Being Short Lead to Better Self-Control?

We propose and find that being short, which compares unfavorably to being tall on various social dimensions, motivates consumers to cope with the disadvantageous situation through exerting better self-control.



Citation:

Lei Jia, Xiaoyan Deng, and Xiaojing Yang (2019) ,"7H Does Being Short Lead to Better Self-Control?", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 981-981.

Authors

Lei Jia, Ohio State University, USA
Xiaoyan Deng, Ohio State University, USA
Xiaojing Yang, University of South Carolina, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



Share Proceeding

Featured papers

See More

Featured

Contagion and Product Physicality A Study of Consumer Response to Recycled-Content Products

Qizhou Wang, University of Connecticut, USA
David Norton, University of Connecticut, USA
Robin A. Coulter, University of Connecticut, USA
William T. Ross, Jr., University of Connecticut, USA

Read More

Featured

Expressing Dissent: How Communication Medium Shapes Dehumanization and Attitude Change

Juliana Schroeder, University of California Berkeley, USA

Read More

Featured

Visualizing Price Magnitude: How Slider Scales Change Willingness-to-Pay

Manoj Thomas, Cornell University, USA
Ellie Kyung, Dartmouth College, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.