4F When Displaying Art Can Signal Higher Social Class: the Role of Processing Fluency in Signaling Social Class Through Art

We focus on processing fluency as a determinant in signaling social class through art. When observers experience subjective difficulty in processing art, they tend to infer displayers as member of high social class. This effect is mitigated when observer has high art expertise, as misattribution of source of fluency dissipates.



Citation:

Soo Yon Ryu, Sang-Hoon Kim, and Kyoungmi Lee (2019) ,"4F When Displaying Art Can Signal Higher Social Class: the Role of Processing Fluency in Signaling Social Class Through Art", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 1000-1000.

Authors

Soo Yon Ryu, Seoul National University, South Korea
Sang-Hoon Kim, Seoul National University, South Korea
Kyoungmi Lee, Seoul National University, South Korea



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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